New Blogpost: Let's not breakup at the Point of Sale.

So you hand back my credit card with a smile and that's it ? It ends here ?
We need to talk about breakups at the Point-of-Sale. Our POS app with an email Welcome series helps you extend the customer experience beyond the till and keeps you connected for longer.

Whilst a single welcome or receipt email is useful, a welcome series is a more effective strategy to continually engage, connect and up-sell with your subscriber over time. Let's admit it, we've often purchased something, then months later cannot recall where we bought it, right? This lack of recall could, and very often does, drive your hard-won customer to the competition. A Welcome series can help avoid that by extending the experience.

Let's look at an example of how this might work:

1. Amy buys a pair of running shoes from your Associate on Monday. Great, she gets a receipt mail with the usual info. All good so far. Now let's look at how a Welcome series differs to sending repetitive promotional emails that could drive Amy away from your product.

2. On Wednesday Amy goes for her first 10k in the new running shoes; all is good. The next day she gets an email asking How was your run? and reminds her of the basic steps to share her running experience online.

3. A few weeks later Amy gets an email survey asking for feedback How are the running shoes working for you? and Here's some great stories from other runners just like you . A special offer for a sports bra is included; if this were Keith, he'd have an offer on running socks. You could also include NPS in the survey, just like The Container Store do with our platform.

4. Some months later Amy gets a SMS/text message with an offer on the latest running shoe and because she's purchased before, a coupon code is included that she can redeem online or bring in-store.

The right sequence
So how do we do that, without sending the same email to every subscriber or worse, in the wrong order? With Autoresponders, you can set these messages up ahead of time and create the rules that will only send the relevant email at the right time and importantly, in the right sequence. And knowing gender with integrated apps like Rapleaf saves some embarrassment too; Keith would not be too impressed with a Sportsbra email !

Be Social
A common complaint we see is that you don't know where subscribers came from. Did they signup via POS, the Facebook page, a Twitter ad or the website ? Luckily our POS, Facebook and Twitter apps know this already, so they can tag the subscriber with the origin of the signup. Which means you can send POS or Twitter specific email campaigns for example. This makes your message more compelling, more personalized and more likely to be acted upon.

These welcome series emails can be completely automated and easily integrated with your POS or eCommerce platform. Communications which are relevant to your subscribers' preference and behaviours are more likely to result in repeat purchases from you and not your competition.


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