So how did last years' Christmas campaign go? What would you do differently? Campaigns that are left until the last minute often look that way and rarely produce results that are meaningful. Here's 7 highly effective tips for your holiday season emails:
① If you did run a campaign last year, now is the time to review the results and the approach taken. Ask tough questions about each part of the campaign and decide what can be done to improve it.
② It's also a great time to ask questions of your customers. Getting product reviews now can help shape your inventory or order plans and add to your customer's preferences. Perhaps your customer took up cycling and is now in the market for a new helmet or bike? This is good to know if you are a sports retailer, right? Carefully construct a survey that will update your customers' preference and product feedback; then use the survey results in the campaign. Be sure to thank them for their feedback with a coupon or discount. When using our survey app, you can easily send campaigns to respondents based on answers, e.g., send an email to everyone who said Yes to Q4. Protip: Use Dynamic content so that your message contains the data stated in their preferences.
③ If you have not done so already, make sure you are collecting data from your customer at POS and by that, we mean both online and offline. Coupons and special offers that are specific only to the Holiday season should be considered today and incorporated into the Holiday plan. Once they have opted in to your email communications, you can keep them up-to-date on new deals or offers especially on the countdown to the Holiday season.
④ An email series is a great way to automatically remind customers on a schedule. The Advent calendar and Post office deadlines are popular scheduling guides as they are a credible source for delivery times. Use these to remind subscribers that by acting now, they can save money and avoid any shipping delays. Protip: With an email series it's easy to set a schedule ahead of time and autosend different messages over the season making sure that no one gets the same message twice.
⑤ Now what about Facebook and Twitter? Timely posting is important and make sure it coincides with your plan. There are tools available to do this like Buffer and of course you can post to Twitter/Facebook directly from your email campaign or survey. Be sure to have our signup form and survey apps installed on your Facebook page. When you run a special offer using our survey app, you can access the data right away from the dashboard and email responses can be managed externally from Facebook.
⑥ It can be a schoolboy mistake to assume the endgame of your Holiday season marketing is Christmas Day. Including Halloween, Thanksgiving, Black Friday, Cyber Monday, Boxing day, St Stephen's day and New Years are all important milestones in the Holiday season too!
⑦ Looking back at last years' email campaign, you will have noticed that many of your subscribers opened the email on Christmas day. So do not forget to include a series of emails over the holiday for Boxing day/St Stephen's Day and New Years deals. Protip: In the analytics dashboard you can quickly view a timeline for your campaign and see which days were most active for your campaign. Use this information to create a better schedule this year.
So with , what are you waiting for ?
We are trusted by the world's top brands for email deliverability, shopper scoring and personalisation. Join the high open rate club by clicking the blue button below or call us now:
|10 OCT 2013||Thanksgiving (Canada)|
|31 OCT 2013||Halloween|
|11 NOV 2013||Veterans Day|
|27 NOV 2013||Chanukah|
|28 NOV 2013||Thanksgiving (USA)|
|29 NOV 2013||Black Friday|
|02 DEC 2013||Cyber Monday|
|09 DEC 2013||Green Monday|
|21 DEC 2013||First Day of Winter|
|25 DEC 2013||Christmas Day|
|26 DEC 2013||Boxing Day|
|31 DEC 2013||New Years Eve|
|01 JAN 2014||New Years Day|
Guest post: EMAIL & SEO- a new direction
How to use Persona with email
How a welcome series can be a winner
How Mastercraft used Personalisation to boost dealer close rate by 30%
How to make sure GMAIL treats you nice
Protect your sending reputation with SPF and Domain Keys