BROWN THOMAS [Case study]
SpinnakerPro is excellent value for money and I have yet to come across another supplier that offers such good value for money coupled with such an excellent support team. In short, I wouldn't hesitate to recommend it! Gillian Clarke, CRM Manager, Brown Thomas Stores
KYOCERA [Case study]
For many years Kyocera relied on various outsourced electronic broadcasting solutions with varying levels of success. The main pain points encountered were the lack of available integration and the willingness of certain providers to build an integration to our existing CRM system. We also found that such products happened to evolve to address requirements of specific business markets and were then marketed as a general solution to all businesses. This led to significant short fallings in our expectations and ultimately the usability & flexibility of the products.
TOWER HOTEL GROUP
The essence of the SpinnakerPro solution for Tower Hotel Group is that it is the last piece of the jigsaw in our emarketing strategy. With the Response Reporter we can clearly see the real time results of a campaign and we can then track that against actual pickup in business, i.e. bookings made. This allows us to assess the offers and the marketing message for future campaigns. We can actually measure the amount of people who clicked from the eshot into the Hot Deals on our website, and then we can query our booking engine to assess the exact number of bookings made. Along with reports from Opera, our PMS, we can see how may rooms were booked on a particular offer in a defined period. This is a far more precise measurement of success, than trying to assess the result of a press/media advert or poster/flyer campaign. Deirdre Power, General Manager, Tower Hotel Group
LEADING HOTELS OF THE WORLD [Case study]
Leading Hotels of the World (UK), one of the most prestigious Hotel Groups in the World, have recently launched a new CRM initiative, using the SpinnakerPro awarding winning email marketing software. The first campaign was successfully launched in early May.
KONICA MINOLTA [Case study]
After a rapid implementation of SpinnakerPro, it adds tremendous value to our customer communications. Our campaign follow ups are no longer a shot in the dark. Sander Baks, Head of European CRM.
INVEST EAST OF ENGLAND
We particularly valued the strong segmentation features for the purpose of creating our mailing lists and the loyalty manager as a means of centralizing our email contacts. We feel that the ease of use of the software and the results we can view via the response reporter will allow us to better engage in responsible, targeted email marketing. The web-based approach to SpinnakerPro enables us to deploy the system quickly across to our Silicon Valley operation. David Moore, Director of Corporate Development,